Serial casting in moulds is one of the most commonly accepted practices of replicating ceramics used in the industry to duplicate and reproduce objects in large quantities quickly and efficiently.
The design of this series of objects draws inspiration from industrial production methods in general and the cracked moulds method in particular. Cracked moulds are cast as a single unit and, with one precise hand movement, are then cracked and cut into two pieces. At this stage, a kind of halo emerges on the surface of the mould around the replicated object, revealing the plaster's natural texture.
Our design process started with creating the objects and manually breaking them to reveal this natural layer that emerges with the crack.
Fragments of broken plaster confer on the objects a stone-like, primitive and singular appearance. After the initial objects had been created, they were moulded and replicated several times. This process in itself affects the nature of the object, its shape and the manner of its production.
Bringing together handcraft and industrial production methods, the resulting objects seek to both capture the personal values of their creators and meet the strict requirements of serial production.
The objects are expected to accept certain limitations and adapt to the individual pace of the pair of hands at work. The project seeks to tap into the potential that comes along with the constraints created by this friction.
When today's culture screams limitless abundance and uncriticised cheapness, this project strives to examine the production process, emphasising the responsibility placed on the creator and on one’s ability to limit one’s scale of production and pursue another, a different way of creating designs and of growth.
photos by Hagar Ofek and Eitan Zelwer